Top five tips on how to start a Blog and Instagram

So many of you have personally messaged me in regards to starting a blog, instragram feed, and everything in between. In hopes of giving you all the information and advice you’ve hoped for I have joined the loveliest group of bloggers and social influencers to share a new series I am starting here on my blog called #TheMomBlogCollective. Twice a month, a group of 10 of us will be sharing a blog post on the same topic — related to blogging, instagram, working with brands, making money, photography, motherhood and more. More than almost anything else, each of us get asked how we started blogging, what tips we have for someone looking to start, how to work with companies for sponsored posts and more, so those questions are the starting point for our series. 

Each month we will feature different guest bloggers in addition to our core 10. My favorite part is that while we will all be answering the same questions and writing about the same topics, it will give each of you a wide variety of perspectives. We each have a different blogging style, photography style, schedule and more so it will be a great opportunity to read everyone’s posts and then figure out what works best for you. And if you have a topic you’d love to get an answer to in our series, search the hashtag #TheMomBlogCollective on instagram and comment on any one of our photos under that hashtag to let us know! You can also leave comments on our blog posts.

To kick off the series, we’ll each be sharing our Top 5 Tips on Starting a Blog and Instagram Account
#TheMomBlogCollective, where twice a month on our blogs we all answer the same question related to blogging, Instagram, earning money through Instagram, or motherhood and then cross promote it on Instagram. Today’s topic will cover my five personal tips for starting an Instagram and blog: 
My five personal tips:

1) First set up an Instagram handle that is catchy and true to YOU. Think about what you’re passionate about, what type of audience you want to draw in, and what kind of “feel” will your feed have? Write all of those things down and begin to form a name, a cohesive flow with your photos, and give something creative to your followers that will keep them coming back for more.

2) Figure out which hashtags are trending and what ones gain the most attention. Hashtags are very important and should never be repetitive if you want to gain more exposure. Google “top trending” hashtags if you feel you’re not sure where to start. Instagram allows you up to 30 hashtags per post, so go crazy;)

3) Captivate your audience’s attention with meaningful captions for each photo you post! Think of quotes that inspire you, questions you have for your followers, and different things that brighten your day or would encourage another. People are much more likely to engage with you if they have something to respond to like a question or something that feels relatable. This also creates a closer connection with your followers, and allows you to get to know them on a more personal level. 

4) If you are looking to start a blog along with your insta feed you will need to purchase a domain and host for your sight! Purchasing a domain and host is fairly inexpensive and easily set up! If you’re looking to just start something simple and small ‘WordPress’ has a free version for your use. (This is what I started with) As you are new at blogging you may find inspiration and what your going after by checking out other blogs you love and find inspiring. Take note of what you like about their content and what draws in your attention. These details will help you create your own blog that is meaningful and creative. 

5) When creating a blog keep it true to your style and the way your Instagram feels and looks! I set up a template through WordPress that was full of wildflowers and soft tones. Write about what you care about, what inspires you, what brands you love, and whatever your heart tells you. Stay true to YOU and others will be drawn to SOMETHING different and unique. 

You can find all the other blog posts linked below:

A Blessed Nest | @blessednestblog  Ashley Noel | @_ashley_noel_ Britt Havens | @britthavens  Darling Nightingale | @darlingnightingale Kole Impressions Blog | @steph__pollock Hello Baby Brown | @hellobabybrown Mrs Seacannon | @mrsseacannon Occasionally Perfect | @occasionally_perfect The Love Designed Life | @thelovedesignedlife 

Have any questions? Drop a comment or DM me and I’d be happy to give some advice!


  1. Allyse Holcomb says:

    Love that you (and the other sweet mama’s) are doing this! Can’t wait to follow along and learn from you. Do you think a blog makes you most successful along with your Instagram when it comes to sponsors and such or do you think having an Instagram is also profitable on its own? Xo

    • sophiajohnson says:

      In my opinion it’s my Instagram that made my blog more successful and where most of my income is coming in from! Thanks for stopping by love you are so lovely and such an encouragement to me xo

  2. Love this post, and all your tips. I’m actually in the process of starting a blog (launching September 1! – Everyday Harts.) I’ve been doing brand repping with my son for about a year and have often thought about starting a blog and am slowly changing to be more “lifestyle” and just changed my Instagram name actually. I’m working on my blog as we speak and these are super helpful tips! Cant wait to read the next post!

    • sophiajohnson says:

      AmAzing I am truly excited for you and hope it all works out!thank you for taking the time to read! Sending lots of love and light to you xo Sophia

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